Yes, you've summed it up pretty well!
That's Ubisoft's way of doing business. Nothing much more to say about that.
Also released on the same day is GTAV.
Many players weren't going to pick it up after most people had played it already.
After the release of the latest information, many people are now putting in pre-orders immediately!
Rockstar is synonymous with quality and content. They have gone over and above to re-create GTAV for 'next gen'.
This is very evident in the article below. The game has pretty much been re-written.
http://ca.ign.com/articles/2014/11/0...gap?watch=true