"Demarco's character first appears in the E3 2012 demo, where he is an assassination target. In the mission called, ""Demarco Assassination", Aiden Pearce meets with Jordi Chin at the Dot ConneXion expo, whom he tells about his plans to kill Demarco. Demarco's men catch wind of Pearce's presence and try to stop him from leaving the expo until Demarco himself arrives. As part of his death in the demo, Demarco received a memorial to his death on the home page of dotconnexion website, which in itself is a viral advertising alternate reality game."
Source: Watch_Dogs Wiki
So I mean, it seems to be in there, I guess we will find out soon.
