It is a small, dead "game" (more of an experience).
No longer available, the point of this text based experience was to teach about viral expansion, and mainly serve as promotion to the The Division 1's imminent launch at that moment.
More info here: https://prod.generalpop.com/en/digital/ubisoft-collapse
And here: https://www.youtube.com/watch?v=SHa-h0FFpoc