From the picture on the website, we can see a couple of nice things surrounding the player experience and the overall social aspect.

On one of the main group riding down hill, we can notice a billboard with a leaderboard on it, and one of the Customizable ID Card. That player ID card shows the level, pose with equipment and border. We can also see that one of the member, is in a clan with the [] brackets before the username. Clan might be called Pro Team, unless those are the name of predetermined story teams

Last but not least, ton he main promotional rider, you can notice medals around his neck. Those are maybe locked to earning them, and maybe even rarity.

I will update if I notice more, but please feel free to note your discoveries