I noticed there was a key added my Apparel Event cache and since I didn't feel like doing anything else in the game, I thought lets do an apparel project. Well there isn't any like in the past to complete so there is no way to collect more items included in this event. If you want to earn more keys you need to upgrade Keener's Watch and for that you need to own the DLC expansion. So in the end this expansion isn't really an addition of content only but should be seen as progression pack. Turns out that all new content is based around this DLC and the base game has reached it's end point, already, so it seems.
I didn't buy it because I knew there would be a lot of issues with it after release so better get it later as I did with the game itself. But now running into these issues made me think twice, and I will decline on any future purchases for The Division. It just leaves me with a very bad feeling about the way they are conducting their business at the moment and I just can't support that anymore. Will keep on playing from time to time, that is in the original Ultimate Edition content only.