Rare: Sea of thieves can help UBISOFT
When sea of thieves came out a large community was dissatisfied with the direction Rare studios took with the game. The game was delivered empty. It was a open world cruise game that was grindy in all the wrong ways. I think budgeting and deadlines caused the main damage.
Over the course of a year on twitter, twitch, youtube: Rare kept in constant contact with the community doing weekly streams, engaging with the community on twitter in interesting ways, had competitions and rewards given out, praised members of the community and at times incorporated members of the community to be part of the game itself.
The company has added multiple ways to play the game after dedicated research into members feedback. They added tall tales (story adventure missions), a pvp centered mode called arena that allowed pvp enthusiasts a place welcomed. They added tournaments, added fishing factions, added periodic events like megalodon and much more
Rare also introduced the insiders club (this was a separate installed game of sea of thieves with new concepts) so members can play future content before it hit the main game. This allowed for proper feedback to be given in a locked section of the forums for insider members and the development team did listen. I remember something was going to be added and the insiders promptly said it sucked and gave ways to improve on it and where to incorporate it, the developers listened and it worked for the better.
Through insiders we saw things like harpoons, sale damage, where the mast would break and fall. Boat damage in general, fire grenades. We tested new story content (tall tales) as stated above.
Rare took a savage beating image wise, far worse than breakpoint yet Rare has picked itself up and did some interesting things with pride.
I think ubisoft and the ghost team should image themselves off Rare during this process. It might do them a lot of good.
I see a lot of anger on reddit and the forums and I've sure been apart of that. I'd like to have a do over and see some common outreach from ubisoft and the development team and the community.
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