Never really thought, but I guess for me its just that For Honor is a pretty special game.
Also I just like to build charcters give them storys and letting them look semi-realistic but also special.
And last but not least I guess the For Honor Steam Comunity been part of that since Season 1. Helping people with there issues, training the new ones and there are some pretty cool people there. (Even trough I just get banned from the forum a lot for pretty much exsisting)