Just, there is too many event, new players and other thing, so it can be great to make some "Last past" Event, like an Event where old exécutions, animations and other thing from event can be looted, and make it every year. That can be great for new player to gat some old stuff and some other wich can't buy everything during the event :/
Also, make possible ALL the success, that's unfair, its not our fault if your game wasn't sucessfull during is "Beta & Alpha" phase, Don't make it more elitist…..