UPDATE (04/09/19)

Hi guys,

We have an update for you all regarding the Assassin's Creed Odyssey 50% off offer on PS4 for EU players.

Due to technical error, an in-game notification for a 50% off Season Pass was incorrectly displayed to PS4 EMEA players. While this offer is available through Xbox One + PC (NCSA/EMEA), and PS4 (NCSA), we have updated this for PS4 EMEA to avoid further confusion.

However PS4 EMEA players will still be able to get 50% off the Assassin’s Creed Odyssey DLC's 'Legacy of The First Blade' and 'The Fate of Atlantis'. This offer ends tonight (04/09/19) at 11:59pm UK time.

I apologise for any inconvenience and disappointment this may have caused.