An idea: Taking care of "almost FTP" grinders with high value cash packs | Forums

[AndrewWang42]

I get that you have to feed the whales - freemium doesn't work if you don't. And I also get that someone will pay $200 of real money to level up their legendary. I've spent a total of $20 on the game, and currently use almost all my in-game cash for opening lockers. So, a question would be - how can Redlynx make it a little more fair for low spenders like me without just making a bad business decision?

My solution: Low-cost thematic packs that aren't available very often and that cost real money.

For example, I'm not going to pay 600 in-game cash for a chance at one Swordsman Garrison. That's $6 and I'm not interested. But ... I might pay $1.99 for a pack with a guaranteed Swordsman Garrison and some materials (I think that Terrance and Philip had such a pack and I bought it). Offer it as a one-time deal for each new card. Every season, offer a $3.99 pack that punches above it's weight in each theme. Only one. After that, you have to pay regular price. What's the idea? Finding something that the "FTP" players like me would pay for without making the whales not have to spend as much.

Maybe it doesn't work - maybe your whales spend less because of it. I'm not an expert on the freemium economy. But at some point in a pay-to-win game, the company needs to show love to their low rent players or risk losing their player base, and this seems like a good idea. I'd spend a little money on this game if I got value, but I'm just not down with the $4 per epic, $20 per legendary price that's out there currently, and the money-only packs that are coming out just feel a little too high-priced. In my opinion money-only packs should be to get people like me who spend their cash frugally to put in $5 or so a month, kind of like a mini WOW subscription. The way to get us to buy them is to make them very good value compared to packs or cards that you buy with in-game cash.

[camelchasers]

Agreed, something in the 1-2 dollar range for new card releases would be purchased almost universally. Probably make them less than every 20 dollar offer they put up, but it would be a nice gesture at the very least.

I'm really curious if their subscription idea will ever be introduced.

[lister_infiji]

I don't think it would make any difference with the big whales because they will just buy that pack you suggested and also go on to buy a bunch of other packs to upgrade a new card anyway.

Nice idea

[AndrewWang42]

I'ma just reply to my own thread. The Season 22 pack is an example of marketing without any real bite. For 1200 game cash, you get basically the contents of a bronze premium card pack, gold premium card pack and a bear of gold. I cound this as 150+700+200 = 1050 worth of stuff. Does not feel special at all, and in fact it isn't. Now - put that stuff out there for $3.99 and you're going to have some buyers - 1 maximum please. Yep, you have to be careful not to make the good deals too much better than the normal ones, but even putting, say, 800 game cash of stuff out there for $3.99 but you have to buy with real money, once a month, seems like a way to go. The point is to make your ftp people not quite ftp.

[FoggyPaws]

This, but I feel like this isn't entirely RedLynx's decision, and probably has to do with Ubisoft dipping their hand into whatever IP's they hold the rights to searching for whatever money they can round up.
If they put in 1-3 USD boosters for new cards, as previously suggested, I'd buy that **** just to bring some of the newer units up to speed. ESPECIALLY if the events that are always centered around these cards were going to end, and the cards would then be put into the pool of cards you can win by chance through normal means. At that point it would be worth it to me if I like the card, and have already won the cards that the event was dishing out.

[Void_Away-]

After looking around the lowest places of the ladder in team wars that I could find, my estimation of total amount of players became smaller, so if I'm right about that you may want to incorporate something alike to what's being suggested here to help you increase your sources of money RL, just don't screw it up for your free to play base plz .