Easy way to keep players from quitting
Would you quit a game if you invested $200 worth of gear in it?
Would you leave a game if all your gear is now worthless and you are basically starting from 0?
You need to make sure player investment is kept if you want them to stay. No one will leave a game if they invested so much in it.
Case Study: Superhero City, a really ****ty flash based, pure math (comparing numbers is how they battle) game, players spend THOUSANDS on it... Even I did. They mastered how to keep players, they did it like a drug dealer would. That game is literally crap and it lasted like 10 years making INSANE amount of money on a concept worse than Mobwars.
How did they do it? Making players throw good money after bad money. After players invest the first $50 bucks and starts owning, they only have to spend another $50 to continue owning... Other players starting now have to spend a bit more (maybe $75?), so you don't want to quit this game because you have an advantage. They mixed in competitive (lol, I know right... It's a number comparing game!) aspects and guilds and eventually people were spending $500 a season to upgrade their stats and gear.
In For Honor, we are doing the opposite. You don't let players keep their "bad money" (money already thrown in). You invalidated them by making old gear useless (they have to regrind instead of simply upgrade), that makes sure the players are not "already invested" and makes quitting REALLY REALLY easy.
Seriously, let your marketing and business strategy team read this post... I promise you it will help. I worked as a coder for video games and published my own Android apps, so I know how to extract money from players easily while keeping them happy.
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