Let me first start by saying: I love competetive gameplay, and i would love to keep playing Ranked in For Honor, but the matchmaking is horrible and it doesnt make any sense.
If you want people to enjoy ranked play, make it atleast better Exp, and something like a title, new gear(Exclusive), more hidden feautures, More customizations.
But i have played ranked for a couple of games now (solo) and at first it was unfair to the other team that we had several high levels vs pretty low levels, and next game it was the other way around, ill throw in a picture. I didn't get to show their whole level, but they were about 100 something everyone.