I know updates and patching and all the work done behind the scene takes cash, so FH uses micro transactions such as steel packs and season pass. I take this idea from other online games Elder Scrolls Online to name one, have you ever thought of doing something like "FH commander" status. this idea is like a monthly subscription every month you pay like 9.99 or even 14.99 USD and in return when you reup so to say you receive 5 crates, like 1000 to 1500 steel and get a emblem like champion one but gold and the rest can be on par with champion status. I know most people say why should I pay for a game I already bought, but what they don't realize is to continue to work and update a game after market takes continuing influx of money. just look at the numbers on that for a sec say there are 100,000 players as of now lets say 1% of them pay for this so called "For Honor Commander Status" at 9.99 that is almost 10,000 USD a month now it's a win win for both ubi and the gamer.