I found a way to launch the game if your problem is its forever loading at the start up. (even if I'm late to the party)
1. Make sure your computer is freshly restarted after attempting to launch The Crew
2. Open your files and go to The Crew install folder, for example (drive letter):\Program Files (x86)\Ubisoft\Ubisoft Game Launcher\games\The Crew (Worldwide)
3. Click on support
4: Delete "InsHelper.exe"
5. Launch the game
I find this a better alternative to ending the task every time when I launch the game as other people have said to do.
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