My first thoughts were definitely about Chivalry ,which is a similar game, different combat mechanics it seems though.
Game looks very cool ,excited to see more of it ,my favorite new IP on E3 so far, very unexpected. Also loved the enthusiasm of the guy presenting it (forgot his name)
I've always wanted to play something like this. Just some straight realistic, medieval online, action pvp team combat without having to deal with all the bull that goes with RPGs and MMOs. I hope there will be different modes for deathmatches and territory modes like capture and hold or sieges. In game faction war tournaments, seasons and clans would be awesome too.