View Full Version : Ubisoft® Will Make Players Discover Their Wild Side with Far Cry® 4’s New Experienti

10-22-2014, 05:07 PM
Ubisoft® Will Make Players Discover Their Wild Side with Far Cry® 4’s New Experiential Website

“What are you made of?” interactive campaign brings fans into a beautiful yet savage environment, living a completely different experience from one user to another.


London, UK — October 21, 2014 — Today, Ubisoft announced the launch of Far Cry® 4’s What are you made of? digital platform, an experiential website designed to test the player’s reactions in a world full of unpredictability. It offers a cinematic and immersive experience that will give each user a flavour of the wild and menacing world of Far Cry® 4.

Players will have to go through 4 different rites of passage:
- A deadly face-to-face encounter with « An eye for an eye »
- An impenetrable mind maze with « Rabbit hole »
- A hypnotic trance with « Mind Blossom »
- A blindfolded sound chase with « Escape »

Each rite, to be released on a weekly basis, is composed of interactive films in which the user has only a few seconds to make a decision and get out of the extreme situation they is trapped in. Each choice they makes triggers another sequence of events, pushing the user to make another choice and so on and so forth...

In total, the digital platform can create up to 42 million different routes and it would require up to 100 days to explore all these different combinations.

At the end of each rite, the user’s choices are analysed with a specific algorithm that determines their personality and grants them access to exclusive content on Far Cry® 4 via Uplay.

“We are looking forward to seeing the reaction of fans. This interactive campaign really puts the player at the centre of the experience offering a new and more intense approach to the game and its universe”, said Guillaume Carmona, EMEA Marketing Director. “This platform will allow each fan to live a totally different experience. That’s the beauty of a game like Far Cry 4 as players can actually create their own path, just like with this website. Each decision matters and conditions the outcome.”

To live the full experience please visit: www.farcry4.com

For more information about Far Cr® 4: https://www.facebook.com/farcry

For the latest news on Ubisoft collectible merchandise, please visit and like the page www.facebook.com/ubicollectibles.

About Far Cry® 4:
With Far Cry 4 players will experience the most expansive and immersive Far Cry ever, in an entirely new, massive open-world. Players will find themselves in Kyrat, a breathtaking, perilous and wild region of the Himalayas struggling under the regime of a despotic self-appointed king. Using a vast array of weapons, vehicles and animals, players will write their own story across an exotic open-world landscape. Developed by Ubisoft Montréal in collaboration with other Ubisoft studios, Far Cry 4 will be available worldwide on November 18 for PlayStation®4 and PlayStation®3 computer entertainment system, Xbox One, Xbox 360 games and entertainment system from Microsoft and Windows PC.

About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2013-14 fiscal year Ubisoft generated sales of €1,007 million. To learn more, please visit www.ubisoftgroup.com.

© 2014 Ubisoft Entertainment. All Rights Reserved. Far Cry, Ubisoft, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. Based on Crytek’s original Far Cry directed by Cevat Yerli. Powered by Crytek’s technology “CryEngine.”

” ”, “PlayStation”, “PS4” and “PS3” are trademarks or registered trademarks of Sony Computer Entertainment Inc.

Kinect, Xbox, Xbox 360, Xbox Live, Xbox One and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Trademarks are property of their respective owners.

10-22-2014, 06:31 PM

Ubi why?

10-23-2014, 02:51 PM
Oh man I LOVED the live action campaign you guys did last time around!!! This looks pretty damned cool too :D

Because none of my posts would be complete without it: WHERE'S THE DAMNED LOBBY AND MP INFO?!?

10-23-2014, 03:42 PM
there is Cake too.

10-24-2014, 03:17 PM
That was a fun 5 minutes.

I ended up with the violence Tiger rank thing....whatever

I went with shovel, cooking pot, bottle.