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Huxley_S
07-08-2004, 08:45 AM
I was thinking the other day how amazing it is that this game was ever released with the title "IL2 Sturmovik". Most people don't know what it means unless they know a lot about the Eastern Front. Marketing people automatically assume that if people don't know what something is then their first reaction is going to be to ignore it unless it explained v e r y s l o w l y.

My reaction and I'm sure everyone here to something that looks cool but they don't understand is to *find out* - marketing people don't understand that concept.

So I'm not sure whether it is a coincidence or not but ever since IL2 became the respected industry standard combat flightsim, the names of the subsequent expansions have been dumbed down i.e. "Forgotten Battles", "Aces Expansion" and "Pacific Fighters".

If the marketing people had had their way from the beginning, IL2 would have probably been called "Eastern Front Fighters" or something equally uninteresting.

I don't know enough about either the Pacific War or the Battle of Britain to come up with alternate titles to PF or BoB. What do you lot reckon?

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Huxley_S
07-08-2004, 08:45 AM
I was thinking the other day how amazing it is that this game was ever released with the title "IL2 Sturmovik". Most people don't know what it means unless they know a lot about the Eastern Front. Marketing people automatically assume that if people don't know what something is then their first reaction is going to be to ignore it unless it explained v e r y s l o w l y.

My reaction and I'm sure everyone here to something that looks cool but they don't understand is to *find out* - marketing people don't understand that concept.

So I'm not sure whether it is a coincidence or not but ever since IL2 became the respected industry standard combat flightsim, the names of the subsequent expansions have been dumbed down i.e. "Forgotten Battles", "Aces Expansion" and "Pacific Fighters".

If the marketing people had had their way from the beginning, IL2 would have probably been called "Eastern Front Fighters" or something equally uninteresting.

I don't know enough about either the Pacific War or the Battle of Britain to come up with alternate titles to PF or BoB. What do you lot reckon?

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tHeBaLrOgRoCkS
07-08-2004, 08:56 AM
Perhaps but they also stuck a picture of the sturmovik shooting down an axis craft (cant remember of top of my head which one) and made sure every magazine from here to Sibera had a review on it. Also once anyone who had used a flight simulator saw a demo of this game I think they were hooked. Marketing didnt come into it a good product sells itself. http://ubbxforums.ubi.com/images/smiley/16x16_smiley-wink.gif

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ImpStarDuece
07-08-2004, 09:00 AM
If the marketing people really had their way we would be paying for each and every addon, pay to play on line and would of bought IL2 twice.

But who says we cant dissapoint them a little?

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owlwatcher
07-08-2004, 09:03 AM
I do not like UBi and there way of Marketing.
We must remember though the niche market this game(s) is meant for.
Bought the game because IL-2 on box and eastern front in that order.
Really just having titles --- fighters would not catch my attention that much.
Putting a picture of a bomber Val,SBD would make me pick up the game to at least a look at the game.

DONB3397
07-08-2004, 09:03 AM
You're observations are probably accurate, Huxley. Brand and name recognition depend on familiarity and connection. Even in the flight sim market, a limited segment at best, there weren't too many familiar with the 'exciting' characteristics of the IL2.

"IL2 Sturmovik" was probably named before the Ubi's people had access to the product and/or control of the process.

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Dash_C.
07-08-2004, 09:07 AM
Interesting analysis. In the beginning though, only the IL-2 would be flyable, so the title "IL-2 STURMOVIK" was simply a statement of the plane that the game was about. Of course this changed with the addition of many flyable planes, but the name stuck anyway.

As for "Forgotten Battles" I don't know what the marketing department was thinking, it's such a forgettable and uninspiring title.

"Pacific Fighters" may sound unoriginal, but the title is to the point like the original "IL-2 STURMOVIK". However, bombers will be flyable in PF, so go figure.

Battle of Britain is just a tentative title. Where did I hear that it would be called "The Cliffs of Dover"?

John_Stag
07-08-2004, 09:20 AM
Nice to know they'll be in; flying over the Green Slopes of Dover in Microsoft's offerings take a lot of immersion away from games which badly lack it in the first place.

<BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>:Corporal! Where are you taking those vultures?

Corporal: Officers to the mess, NCO's to the Guardroom, Sir!

:Like hell you are, they're responsible for all this, get them to clean it up!

Corporal: But what about the officers, Sir?

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Jaws2002
07-08-2004, 09:26 AM
I think that IL-2 Demo sold more copies than all other marketing means.
I remember my first attempt to take off in that il-2. I bent my prop and flipped over.
I was sitting there looking at this thing in outside view, laughing in joy like a kid.
I knew I was hooked right there.

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NorrisMcWhirter
07-08-2004, 09:46 AM
Hi,

It's testament to the quality of this title (warts and all) that it is a success (even for out of fashion flight sims) - something that has happened by word of mouth more than anything.

I don't think this kind of sim is ever going to be mainstream and so it is no use marketing it as such - I think people who know the sim scene know that the enthusiasts (!) scratch a little deeper that a P51 on the box and 'XXXXX Fighters' plastered all over it.

In fact, one of the things that always caught my eye about this game WAS the Il-2 on the box. I thought, 'I've never seen one of those before...this might be interesting' and it was.

Cheers,
Norris

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griego
07-08-2004, 09:50 AM
<BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by Jaws2002:

I remember my first attempt to take off in that il-2. I bent my prop and flipped over.
I was sitting there looking at this thing in outside view, laughing in joy like a kid.
I knew I was hooked right there. <HR></BLOCKQUOTE>

They either dumbed it down or I'm getting better at takeoff. http://ubbxforums.ubi.com/infopop/emoticons/icon_biggrin.gif

I used to fly off the runway every time. Until
I discovered the lock the tailwheel key. http://ubbxforums.ubi.com/images/smiley/88.gif http://ubbxforums.ubi.com/images/smiley/35.gif

SeaFireLIV
07-08-2004, 09:51 AM
Good points Huxley.

Pacific fighters could be called A6M2!

Now what will the Marketing people be calling the new Battle of Britain sim out in 2005?

Er... Battle of Britain? :P

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Zeus-cat
07-08-2004, 10:09 AM
What better title for a Battle of Britain flight sim that "Battle of Britain"? Many people already know what it is and after the new Tom Cruise movie comes out even more people will know about it.

I agree with the comment that the demo sold this game more than anything else. I bought the game after trying the demo. A friend bought it after I told him how good it was. Neither of us had ever heard of an IL-2 before this sim.

Zeus-cat

Jaws2002
07-08-2004, 10:14 AM
<BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by griego:
<BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by Jaws2002:

I remember my first attempt to take off in that il-2. I bent my prop and flipped over.
I was sitting there looking at this thing in outside view, laughing in joy like a kid.
I knew I was hooked right there. <HR></BLOCKQUOTE>

They either dumbed it down or I'm getting better at takeoff. http://ubbxforums.ubi.com/infopop/emoticons/icon_biggrin.gif

I used to fly off the runway every time. Until
I discovered the lock the tailwheel key. http://ubbxforums.ubi.com/images/smiley/88.gif http://ubbxforums.ubi.com/images/smiley/35.gif<HR></BLOCKQUOTE>



Man what pleasant memories.
let me install the demo again. I miss that rain on the cockpit.

http://img78.photobucket.com/albums/v258/&lt;FA&gt;Jaws/Uber2sm.jpg

horseback
07-08-2004, 10:27 AM
They either have to keep the titles simple or translate/rename each one for each market. Remember, what sounds great in one language or culture can translate poorly into another.

Besides, from my limited dealings with marketing types, 'imagination' and 'innovation' are secret dirty words.

cheers

horseback

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Capt_Haddock
07-08-2004, 11:55 AM
If the marketing people had their way IL2 would have been called "Pacific Fighters" http://ubbxforums.ubi.com/infopop/emoticons/icon_smile.gif

The marketing people finally had their way.

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Hoarmurath
07-08-2004, 12:39 PM
if marketing people had their word to say about IL2, it would probably have been an RTS...

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karost
07-08-2004, 12:49 PM
I know about "IL2 Sturmovik" from a demo one , that time I know nothing about Eastern Front Fighters combat
and life cycle for this game still extend and build up a big community with a next release of this game generation.

"Forgotten Battles", "Aces Expansion" and "Pacific Fighters". is same like Hollewood marketing concept and mostly successful to make a product awareness , I just wonder one danger thing will rise up same like microsoft fight sim (CFS) that is a qulity and care less in a "true" community's requirement.

"successfull of IL2 Sturmovik come from a connection between a game developers and a friend players"

Ubi is good to sell a arcade game play for big market of players, but BOB project will be a new generation for deep in simulation flight , so the hard work is how marketing policy from ubi and BOB direction will working together in the same way. If ubi make a wrong move ,BOB project will be a short life cycle same as CFSs.

all is my personal idea http://ubbxforums.ubi.com/infopop/emoticons/icon_biggrin.gif

Karost.

TgD Thunderbolt56
07-08-2004, 12:57 PM
I don't want to sound like a "malcontent" or anything like that, but it doesn't really matter. Oftentimes, the names for the software are decided long before development is well under way.

The mere existence (and success) of this forum is testament to the open-mindedness of the developers and publishers ;However, They don't typically ask our opinions on what "THEIR baby should be named.

TB



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pegon1
07-08-2004, 01:19 PM
My gratest fear is that Oleg Maddox finds out about the American axiom "optimizing capital return", witch really is another way of saying were gonna make the cheapest **** we can possibly get avay with.
Lets hope he never finds out about this and continues to make the Mercedes Benz of flight sims. (BOB) http://ubbxforums.ubi.com/images/smiley/93.gif